Would my business benefit from Baidu PPC Ads management?

If you have untapped marketing potential specific to the Chinese market, you stand to benefit from Baidu Ads management. Marketing Ignite includes native Chinese speakers throughout the ad development process to select the most accurate keywords and create the most effective ads for Baidu’s unique audience. In doing so, we help companies like yours generate more site traffic. In turn, this boosts brand awareness, customer engagement, and perhaps most importantly, your leads and conversions.

Why would I choose Baidu as an advertising platform?

Aside from Baidu being the biggest search engine in China, the platform has several other selling points that make it appealing to advertisers.

First, it’s small-to-medium business budget friendly. The PPC model means that you only pay when a potential customer clicks on your ad. Impressions are essentially free, which means you get to build brand awareness without paying for it. In addition, Baidu allows advertisers to set a daily and/or weekly spending limit. This is a game-changer for helping companies with limited budgets manage them effectively.

We also love advertising with Baidu because it offers sophisticated targeting capability. This allows companies to select specific keywords, narrow audiences, and even choose a detailed time and location for their ad to appear. Of course, it takes a significant amount of market research to fully take advantage of this feature- but don’t stress, we can take care of that for you!

If you have questions about setting an appropriate Baidu ad spend budget, developing a targeted Baidu advertisement, or just becoming a Baidu Ads company generally, why not set up a free consultation? Click here to chat with Baidu experts and discuss how to develop a strong PPC campaign.

How does Marketing Ignite manage Baidu Ads services?

We want your Baidu Ads experience to be as easy as possible, so we offer a comprehensive approach to Baidu Ads management. Marketing Ignite is happy to take care of everything from registration to data analysis to help you save time and money.

• Application

  Baidu is notorious for having a rigorous sign-up process because it requires a lot of paperwork to qualify for an advertising account. As a Baidu advertising agency, we know how to make your experience a breeze by jumping through all the registration hurdles for you. The best part? You’ll retain full ownership of your Baidu business registration, so you don’t have to worry about any legal complexities.

• Research

  Marketing Ignite always uses an evidence-based approach to advertising and our Baidu Ads services are no exception. We do our due diligence to identify the strongest, most effective keywords relevant to your campaign. Of course, we do this directly in Chinese thanks to our resident native Chinese speakers. We do not translate back and forth between English and Chinese like other companies. As such, our advertisements use more accurate (and efficient!) keywords.

• Creation

  Next, we will develop your company’s custom PPC campaign strategy. We’ll tailor each component to your unique needs and goals. Then, we get started on content creation. We have graphic designers and copywriters on-staff who work with our Baidu marketing experts to develop targeted, effective advertisements. We’ll also dive into your website to ensure it’s optimized for when your new customers visit it.

• Analysis and Re-Iteration

  As a Baidu PPC agency, we like to keep a close eye on our marketing campaigns to ensure they’re performing as anticipated. Keywords are in constant motion, so diligence is necessary. With a wealth of cutting-edge software tools at our disposal, we monitor each element of your campaign to identify what’s working and what could use some improvement. Then, we’ll make the necessary adjustments to boost the effectiveness of your campaign.

  Of course, we’ll be in contact through every stage of the process to inform you of our progress and any notable developments.

Can Marketing Ignite operate successfully in the Chinese market?

Unlike many digital marketing companies, we have native Chinese speaking Baidu experts on-staff. This truly makes a world of difference when trying to communicate cross-culturally. Our professionals have an intimate understanding of what determines success in the Chinese market, how to develop a culturally relevant ad, and how to understand Chinese search behavior. This localized perspective makes for a campaign that is effective in reaching out to the Chinese demographic.

Unfortunately, many Baidu Ads agencies simply develop marketing materials in English and then translate them for the Chinese market. This often results in a grammatically incorrect and/or culturally misinformed content. In other words, in the best case scenario, you’re not getting a cost-effective campaign, and in a worst-case scenario, you’re actively harming your company’s reputation in the Chinese market. Don’t risk your reputation and don’t waste your money. Choose native Chinese speaking Baidu experts to develop and manage your Baidu Ads services.