Your average digital marketing campaign aims to build a brand; however, this isn’t usually the case for hospital marketing. Most of our clients want to increase patient delivery to specific service lines in order to grow their revenue. Popular service lines include:

• Critical care
• Graduate medical education
• Children’s health
• Oncology
• Surgery
• Urgent care
• Cardiovascular services
• Orthopedics
• Rehabilitation
• Women’s health
• And more!

Potential patients like to learn about the specific services you offer that are relevant to them, which is why service line marketing is so effective. By showing your target audience what you’re capable of, you build trust and confidence for them to actually use your services. When given the option of attending a hospital they know nothing about compared to a hospital which they know offers a comprehensive service line to accommodate their specific needs, patients choose the latter every time. Informed decision-making is always preferred, especially with health being so important.

We have a calculated approach to building the strongest possible marketing campaign for your hospital. While we won’t give away all of our secrets to success here, we’re happy to walk you through what you can expect when you work with us. Read on to learn about our process for creating awesome digital marketing campaigns that deliver impressive results!

1. Discern Your Objective

   Together, we will drill down into your motivations for beginning your digital marketing journey with a hospital marketing agency. Questions you can expect include, “What are you hoping to achieve by the end of our first campaign together?”, and “What gets you excited about digital marketing for the hospital?”. Your responses help us learn about what is important to you, as this teaches us what to tailor your marketing plan towards.

2. Analyze Your Current Position

   Once we’ve established your marketing goals, we’re going to scope out what you’re working with. After over 22 years of business, we’ve worked with all kinds of hospitals- some without any experience in digital marketing whatsoever, and others who have deployed full-out campaigns before. Wherever you’re at, we will review your current marketing assets and actions before going any further.

   For example, we will always scope out your website to determine whether it is working in alignment with your marketing goals. If so, fantastic, as we can devote resources to other activities! If not, we know right away that a portion of your budget must be dedicated to improving it for search engine optimization and value to visitors.

3. Identify Your Target Audience

   Hospitals tend to serve pretty niche markets, but it’s always useful to refresh your buyer persona to ensure that you’re targeting the right folks with your marketing. You can expect to be asked about the characteristics of your current clientele, what populations you would like to serve but aren’t currently, and how we can reinstate relationships with previous clients.

   Identifying a clear target audience is fundamental to the development of a tailored campaign, and where there’s direct marketing, results are soon to follow!

4. Select Your Methods

   At Marketing Ignite, we offer dozens of digital marketing services for hospitals. It’s important to be strategic in the methods we employ, as we must ensure that they appeal to your audience, are supportive of your goals, and are accessible within your budget.

   Whether you want to pursue social media marketing, remarketing, SEO, Google Ads, or more, we have the experts on-deck to make it happen!

5. Decide Your Budget

   You know best what is feasible for your hospital. We’ve worked with budgets of virtually all sizes. While we don’t shy away from a tight margin, we can do a lot of creative work with some wiggle room. Just let us know where your budget stands, and together, we can make the most of it to achieve the best possible ROI for your hospital.

6. Establish a Timeline

   It’s important that we establish a clear timeline of when we begin official implementation and want to see results by. If you need urgent marketing for an upcoming event at the hospital, it’s important that we know this so we can get straight to work! If you want to see results by the 4-week mark however, we can build a more sustainable, less aggressive strategy to market your hospital.

   As always, you let us know your needs, and we will accommodate them to the very best of our abilities.

7. Begin Implementation and Measurement

   This is our favorite part- implementation! We love watching the marketing campaigns we develop take off and generate awesome results for our clients. We’ll be closely monitoring key metrics to ensure everything is operating according to plan and update you on our progress periodically.

   Now that you’ve got a clear understanding of how we elevate your hospital to marketing success, what are you waiting for? It’s time to make it happen!

If we had to pick just one digital marketing strategy as the most effective, we’d say two words: data driven. No matter what digital marketing services you’re employing, it is critically important to evaluate their performance.

At Marketing Ignite, we never use a set it and forget it type of approach. We’re the polar opposite, as we believe in constant optimization. The only way to constantly improve, however, is to evaluate how current actions and strategies are performing. We monitor website traffic, social media engagement, lead generation volume, and more to determine what’s working and what needs improvement. By constantly checking in and making adjustments, we can maximize your ROI while driving the results you need.

Just as digital marketing is helpful for both big and small businesses, it can be useful for hospitals of any size. If you’re a growing hospital that’s on the small side for now, that doesn’t mean that you can’t compete with the big guys!

Small hospital clients can benefit from local SEO services, website optimization, and content marketing to build their local reputation and brand awareness, which ultimately increases patient volume. Together, we can expand your audience, build relationships, and get you well on your way to smashing your growth goals.

We know we’re the best in the game, and we’re happy to prove it to you. Here are but a few of the reasons why you can trust Marketing Ignite with your hospital’s digital marketing:

1. Our Transparent Process

   There are no surprises when you work with us. Together, we will establish your marketing goals and a plan of how we will achieve them. Then, we implement it exactly as we discussed. In the event that we notice that we could make an adjustment to improve things, your dedicated account manager will consult with you to ensure you’re on board before doing anything. You’re always in the loop and in control of your marketing.

2. Our All-Star Customer Service Team

   We do our best to achieve perfection, but sometimes we slip up. In the event of a mistake, we are always available to you so we can rectify it as soon as we can. We offer full-service customer support through the phone, over email, and even over live chat. Contact us using whatever method you prefer, and we promise that a real human will be on the other end to assist you. When you need us, we’ll be here.

3. Our Evidence-Based Approach

   Every marketing decision we make is data and evidence informed. This means that we are optimizing your campaign based on cold, hard facts- there’s no guesswork here! By being able to quickly identify low performing strategies to eliminate and high performing strategies to ramp up, we’re able to maximize your ROI. Only a data driven approach makes this rapid innovation possible, and your campaign will be so much better off for it.

   Of course, don’t just take our word about our trustworthiness at face value. Instead, you can read through the success stories of our previous clients and learn about how we transformed their marketing strategies to boost web traffic and generate clients.

   To achieve your hospital marketing goals, you need a marketing team that’s every bit as ambitious as you are. At Marketing Ignite, we know that we can make your marketing dreams come true if given the chance to work our magic. There’s a reason that we’ve been an industry leader since 1998! Contact our experts today for a free, no obligation consultation about how hospital marketing services can benefit you.