In addition, the way you advertise on this partner will determine your ads click through ratio and thus how much traffic you receive to your website. To ensure your website will receive the most website traffic possible, your ad should be located above the fold (the space before you scroll down on the page). The location above the fold is also very important (left, center, right). Moreover, your ad’s ‘stickyness’ is extremely important for maximum click through ratio. We have tested various ad pieces and have from over 22 years of experience learned what sorts of ad pieces, website partners as well as webpages result in high click through ratios and sales. The fact is that implementing an online media campaign properly, will result in lots of hot and targeted traffic in a very short time. It is a perfect strategy to use for companies looking for quick traffic and results (compared to search engine optimization, which will take longer to implement and see results).