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We social media marketers at Marketing Ignite will cover for your long list of objectives in marketing your brand in the first place, which includes bringing brand awareness across your target audience through the Internet and establishing Return on Investment (ROI). ROI or Return of Investment — in its most basic terms — is the amount of money you get from investing or putting money into something, be it land or your business. In business terms, a successful company is partly defined by a healthy ROI. Let's take a look at how to increase your ROI from digital marketing. You should specifically know metrics to monitor and which tools to use.[...]

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What's the secret to building a successful digital marketing brand strategy? It's certainly easier said than done. If you think about it for a minute, you'll realize that everyone has a "brand" or identity that "sells" themselves to other people, in a sense. You don't need to be a marketing expert to realize that even gardeners and teachers along with marketers "advertise" themselves through their personality, voice, values, and appearance. The same is true when it comes to companies. Regardless of how big or small your company is—whether it's a multinational or startup company—you want to establish a branding strategy that takes advantage of today's Internet-connected digital [...]

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We social media marketers at Marketing Ignite will cover for your long list of objectives in marketing your brand in the first place, which includes bringing brand awareness across your target audience through the Internet and establishing Return on Investment (ROI). ROI or Return of Investment — in its most basic terms — is the amount of money you get from investing or putting money into something, be it land or your business. In business terms, a successful company is partly defined by a healthy ROI. Let's take a look at how to increase your ROI from digital marketing. You should specifically know metrics to monitor and which tools to use.[...]

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An SEO audit checklist is a crucial element of an effective Search Engine Optimization (SEO) campaign. Every now and then, there ’ s a need to conduct an SEO audit of your website to check if it is still relevant to important popular keywords and key phrases that you want to rank high for in Google in order to better target your audience. You could also potentially be targeting a keyword, only to rank for another keyword (much worse if it's a keyword unrelated to your field or industry) due to Google's constant algorithm changes. Google also works on a relevancy and recency basis. It archives older results no matter [...]

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What's the secret to building a successful digital marketing brand strategy? It's certainly easier said than done. If you think about it for a minute, you'll realize that everyone has a "brand" or identity that "sells" themselves to other people, in a sense. You don't need to be a marketing expert to realize that even gardeners and teachers along with marketers "advertise" themselves through their personality, voice, values, and appearance. The same is true when it comes to companies. Regardless of how big or small your company is—whether it's a multinational or startup company—you want to establish a branding strategy that takes advantage of today's Internet-connected digital [...]

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